WHY THREE TENTHS?
Disciplined... hardworking... humble... steadfast... intentional... coachable... consistent... dependable
These are character traits that many find admirable, but few are willing to make the sacrifices necessary to achieve them in their lives. Change IS possible, no matter what anyone tells you, and yes, it IS hard but worth it. Radical change doesn't happen overnight, it usually occurs in small increments over long periods of time and these daily habit changes ultimately lead to transformation.
You have to first realize you want to change, make a commitment to do so, and then have a vision of what the future looks like when you achieve that change. That is the foundational message of Three Tenths...daily, incremental improvements that lead to transformation and excellence.
We believe 90% of the success you bring to the track is tied to hard work and preparation before you ever get there...being sound physically, mentally, emotionally, and spiritually. Being prepared for the challenges that come your way and standing firm against adversity, ensures you have the mental toughness to exceed in your area of focus. When you are on the track and fighting for that extra 0.1 second improvement, you have to be able to rely on the products you use.
We have made it our purpose to ensure that anything we put our name to, has the highest quality, provides durability and comfort and even makes you look good in the process. We expect our products to help you achieve that 0.1, 0.2, 0.3 percent improvement in your performance and design them with the racer's success in mind.
Invest in yourself, you are worth it.
Be a part of the #threetenthsmovement